Arquinesia Perfumes

CONTEXT

«Romana Durisch and Urs Leuenberger  have worked on myriad projects in the Balearics for 20 years and became entranced by the wild nature of the ocean landscape, rocky coastline and intoxicating smells of the wild herbs, shrubs and citrus groves. But to ‘accessorise’ their completed jobs, they could never source locally made scents, soaps or candles, products that truly reflected the islands’ character. Naturally, they decided they must produce their own.»

– worldofinteriors.com

ASSIGNMENT

In close collaboration with the co-founder Romana Durisch, we co-developed Arquinesia's distinct design language. Romana clearly communicated her artistic vision early on by a color palette, mockups an countless references photos taken in the Balearics. I really enjoyed working on the project as it involved a wide range of activities: visual research, naming, logo design, typography, drawing, 3d rendering,  and package design.

CLIENT

Arquinesia Perfumes, Palma de Mallorca, Romana Durisch, Urs Leuenberger


You only get one chance
to make a first impression.

DESIGN ELEMENTS

logotype & emblem

logo_arquinesia_wide_alpha

Arquinesia's modular design is based on the following elements: the logotype set in capitals, the jewel emblem that may be used with the logotype or as an individual element, and a characteristic typeface for the copy.

DESIGN ELEMENTS

frames & patterns

Arquinesia-Box_4_zu_3

The secondary design elements form a simple yet flexible layout system. Each fragrance is represented by a tileable pattern.

pattern recognition

Muster_Sea_Breeze
Muster_Orange
Muster_Maurisch
Muster_Secret_Garden
Muster_Fig
DESIGN  ELEMENTS

the key visuals

The geometric patterns are used in packaging and print ads. Product categories like eau de parfum, liquid soap, body lotion, scented ceramics are visually grouped by the the key visuals and its colors. The distinctive color palette is derived by collages, patterns, paper textures and graphic elements.

arquinesia-berge-papier_2560x1080
arquinesia_fig_square
Arquinesia_orange_square
Arquinesia_rendering_square
arquinesia_kornblume 3
arquinesia_soap_square
PACKAGING DESIGN

wrapping fragrances

Most key visuals are based on montages combining faded etchings, 3d renderings, and digital drawings drawings. The shared color palette and image texture helps to fuse the diverse elements. 

Orange_Candle_square
Orange_Soap_square
Orange_Siaop_Bars_2by1
arquinesia_oranges_640
aruinesia_secret_garden
Arquinesia_store_square_004
Budget_Simon

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