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Arquinesia Perfumes
CONTEXT
«Romana Durisch and Urs Leuenberger have worked on myriad projects in the Balearics for 20 years and became entranced by the wild nature of the ocean landscape, rocky coastline and intoxicating smells of the wild herbs, shrubs and citrus groves. But to ‘accessorise’ their completed jobs, they could never source locally made scents, soaps or candles, products that truly reflected the islands’ character. Naturally, they decided they must produce their own.»
– worldofinteriors.com
ASSIGNMENT
In close collaboration with the co-founder Romana Durisch, we co-developed Arquinesia's distinct design language. Romana clearly communicated her artistic vision early on by a color palette, mockups an countless references photos taken in the Balearics. I really enjoyed working on the project as it involved a wide range of activities: visual research, naming, logo design, typography, drawing, 3d rendering, and package design.
CLIENT
Arquinesia Perfumes, Palma de Mallorca, Romana Durisch, Urs Leuenberger
You only get one chance
to make a first impression.
DESIGN ELEMENTS
logotype & emblem
Arquinesia's modular design is based on the following elements: the logotype set in capitals, the jewel emblem that may be used with the logotype or as an individual element, and a characteristic typeface for the copy.
DESIGN ELEMENTS
frames & patterns
The secondary design elements form a simple yet flexible layout system. Each fragrance is represented by a tileable pattern.
pattern recognition
DESIGN ELEMENTS
the key visuals
The geometric patterns are used in packaging and print ads. Product categories like eau de parfum, liquid soap, body lotion, scented ceramics are visually grouped by the the key visuals and its colors. The distinctive color palette is derived by collages, patterns, paper textures and graphic elements.
PACKAGING DESIGN
wrapping fragrances
Most key visuals are based on montages combining faded etchings, 3d renderings, and digital drawings drawings. The shared color palette and image texture helps to fuse the diverse elements.
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